A responsive one-page introduction website for the Cars Online report by Capgemini
This one-page website is meant to introduce an annual report on a study revealing the links between online communication, online/on-site purchase, customers from around the globe, and, of course, the car manufacturers. The idea on this project was to extract the core concepts and datas with Capgemini's teams and to present them on a clear and attractive responsive one-page website, as a fancy first step for the user before downloading the full report.
My role was first to define with international teams from Capgemini what contents and datas should be presented on the webpage, and, in parallel, to design with our creative and technical teams, the better way to present those contents. We also had to take into consideration the technical specificities and limitations of the Capgemini Website platform, and, of course the creative specificities of the brand.